Have you ever wondered how the best digital marketing agency gets things done? Well, it is a combination of the best minds using the best digital marketing tools. While you can get the best minds to boost your online presence here, this blog will guide you through the best digital marketing tools.
Here are the best digital marketing tools that helped us get better at what we do –
Google Analytics – Know your website traffic inside-out!
Google Analytics is the best website to use if you have a business website and want to know how it is performing in terms of traffic, engagement, and other metrics. Although some of its recent updates were a little confusing, once you get a hang of it, Google Analytics becomes your go-to website for tracking website traffic and user behavior. Here are some common terms that you will come across often in Google Analytics –
Sessions: A session is a period of time during which a user interacts with a website. A session begins when a user arrives on a website and ends when they leave or after a certain amount of inactivity.
Pageviews: A pageview is a count of how many times a page on a website has been viewed by users.
Users: A user is a unique visitor to a website. Google Analytics uses cookies to identify unique users and track their activity on the website.
Bounce rate: Bounce rate is the percentage of sessions in which the user left the website after viewing only one page.
Conversion: A conversion is a desired action that a user takes on a website, such as making a purchase or filling out a contact form.
SEMRush – For seamless SEO research!
SEMRush is the best keyword research and SEO analysis tool that even the best digital marketing companies approve of. Its useful range of features help in understanding SEO, PPC, content marketing, and many more vital things for the business. The “competitor analysis” feature lets use see where our competitors are ahead of us so that we can use that information for our benefit. Overall, SEMRush is the go-to tool that the best digital marketers use to make our tasks coordinated and easy. Although it is a paid app, we can use it for free with limited features as well.
Canva – Design like a pro!
Who doesn’t love a professional Instagram image or an engaging reel? With the help of Canva, we can create all this and other visual content such as presentations, posters, flyers, and more. It offers a wide range of pre-designed templates, graphics, fonts, and images that we can modify to create our own designs.It is user-friendly and doesn’t require extensive design experience, making it a popular choice for the best digital marketing agency looking to make high-quality visual content quickly and easily. It has a free version and paid version known as Canva Pro. We can pretty much do most of our day-to-day designing with the free version, but the paid version gives us access to many templates that can make our content look even better.
WordPress – For the best websites!
The best digital marketing agency prefers WordPress as it is an easy to use content management system (CMS) used to create and manage websites. Although we have qualified coders who know how to create and maintain websites inside-out, WordPress is so simple that even those who do not know how to code can use it as well. It offers a wide range of features and customization choices, including themes and plugins. This allows us to easily alter the look and functionality of our website. It is also noted for its user-friendly interface, making it accessible for beginners who want to build their own website or blog with simplicity.
Slack – The best digital marketing agency communications app!
Do you have a remote team and want a tool for optimum and real-time communication? Slack is the tool for you! We, as a remote team use Slack to get things done. It is a communication app that lets us chat to our colleagues and other team members in real-time. On Slack, we can create project-based groups and add the required team members to them. We can also create different groups for discussions and other tasks, It also offers private chat with other team members. We can even do voice chat over a voice call knoen as “huddle.” It supports video chat and screen sharing as well. We can also upload and share various types of documents in Slack.
It is available in a free and paid version. The free version gives us access to all the basic features, while the pro version gives benefits such as group huddles, chat-backup, etc.
Conclusion
The above mentioned tools are a must-have if you really want to become the best digital marketing agency. There are some more tools such as Google Ads, Grammarly, etc. that are a part of our daily lives. What are your favourite Digital Marketing tools? Tell us in the comments below!
Looking for the best Digital Marketing Agency to take your business to new heights? Say no more, Digiour is here for all your digital marketing needs. Our motto is “Yours Digitally”, and we treat every business just as ours. With Digiour, the only tiring thing left for you will be attending the ever-increasing number of customers! Want to get on a call with us? Click here.
